Do you need a professional looking website
 that will convert visitors into customers ?

You Need A Website That Works

Far too many business owners are left frustrated and out of pocket because their website does not produce the results they are looking for.

An effective website does not have to cost you an arm and a leg but you do need to get the basics right. If you want to avoid the frustration and expense that many business owners go through then you need to ensure that you or your web designer follows these simple rules:

10 rules to build a website that works:

Do you want a new website that turns visitors into customers?

Get it right from the start.

We can build you a website that works within a week and for under £500.

We build websites that get results -  they are designed to convert potential customers into paying customers. This web design package has been put together specifically for our clients that want:

- A professional looking website without having to pay a fortune for the privilege

- A website that is optimised for search engines so that Google and other search engines know what you have to offer.

- A website that has the functionality to capture potential clients details so you can continue to market to them if they don’t buy  on their initial visit

- A contact form that makes it easy for potential clients to get in touch

- A website in a hurry and want something up within 1 week.

- A website that can be scaled with your business as you grow.

- Someone else to handle the website so that they can get on with their business

Here is what you get:

- Marketing review to determine the purpose of your site

- Marketing strategy defined for your web business

- Help writing compelling website copy

- A 4 page website with all the functionality you need to engage with your visitors.

- A compelling offer and a way to capture visitor details.

- Choice of Blog or static site depending on the interaction you want with your customers.

FREE email addresses

FREE yearly web traffic report providing you with valuable marketing statistics

Basically we help you design a website with all the elements required to make it work from a marketing perspective. Oh and it will look good too.

click here to order your  site.

For less than £500 you can have a professional website up and running within a week. Contact us now to order your website.

click here to order your site.

1. Start with the purpose of the website. Before you look at anything else you need to define the purpose of your website. What do you want the people that visit your site to do? Give you their email address? Buy something? Call for an appointment? Interact with you by leaving a comment?
   The biggest mistake that business owners make is that they skip this step and then wonder where all their customers are?
    
2. Define the purpose of each page. Each page must have a single purpose that leads the visitor to achieve the overall purpose of the website. Each page needs to help build up momentum so that the person when arriving at the final destination page takes the action you want them to take. Ask yourself the question - what is the purpose of this page? What action does the person reading the page need to take? Must they continue to another page? Must they click on a buy now button, must they fill in their details? Whatever the purpose make sure that it has one.
    
3. Determine the functionality you will need to achieve your purpose. On every page you need to identify the actions people are going to take and you need to define the functionality that your site will need to deliver this. E.g. Do you need a shopping cart, a form for visitors to enter their details, a Video, a place where people can communicate with you and each other e.g a forum or a blog.
    
4. Define your perfect customer. Who is your target audience and what are their hot buttons. Without this information you won’t be able to write compelling copy that will get good results. PS don’t fall into the trap of trying to target everybody. There is nothing wrong with having different pages that target different customer groups.
    
5. Write your copy based on your target audience. You need to tell your customers about your product and services in a way that makes them want to take action now.
    
6. Define how your customers are going to find your website - your marketing strategy. Websites that work are built in a way that they form part of an overall marketing strategy.  What keywords will your customers  be searching for, how will they find you?  Don’t make the mistake of thinking that simply because you have a website that customers will be able to find you and purchase your products. You website needs to be search engine friendly.
    
7. ONLY NOW do you start on the look of the site. Typical “website design houses” focus on the look first and the functionality is an afterthought. Though “looks” are important, it’s what your website offers in products and solutions, how it merchandises both of these, and how search-engine friendly its copy and design are that together determine its effectiveness.
    
8. Get the navigation and graphics right. Many typical design houses also use graphic images for site navigation and even for copy, despite the fact that search engines can not read text presented graphically.
    
9. Keep it simple and clean. Stay focused on the purpose of the site and the journey that you want a visitor to take to reach that purpose. If the journey is engaging, exciting and easy to take then your conversions from visitor to customer will be higher.
    
10. Don’t wait more than 3 weeks for a new website. You have a business to run and should not be held up by focusing on your website. In fact if you are a service organisation that requires a simple site to tell the world about what you have to offer then you should not wait more than a week for a website.

We are the Marketing Guys that help businesses put together websites that work. Other “Web designers” focus on the look of the website and in many cases produce great looking websites BUT these websites don’t deliver results. They look good but don’t perform too “good”.

We know exactly how the web works, we know cutting-edge trends, and we know marketing inside-out, giving us a unique ability to create sites from a marketing perspective that are also technically sound, graphically advanced, and that will work very effectively in today’s search engine environment as well as tomorrow’s.

If you are building a new website or feel that you are not getting the results you expected then give us a call to talk about your business. TEL: +44 208 879 7103

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